Good morning, Myrtle Beach.

Casey's CookieWorx is launching new fall flavors — available at Caspin Coffee, Rustic Roast, The Daily Grind, HiFi Coffee Bar and local farmers markets — as Casey Greenzweig says her treats are perfect for autumn.

Myrtle Beach will celebrate spooky season with family-friendly Halloween events downtown throughout October.

Fright Nights will run at Plyler Park (Fridays and Saturdays from 5 to 8 p.m. and Sundays from 1 to 4 p.m.) and Nights at Nance will be held (Wednesdays and Thursdays from 6 to 8 p.m.).

Freewoods Farm, a historic Black farm in Horry County, will be managed by South Carolina State University's 1890 Research and Extension Program in the coming weeks—its mission to preserve farming history will remain unchanged as O'Neal Smalls continues his work.

The nonprofit museum will stay open to visitors while new leadership seeks a workforce to maintain its traditional practices.

Conway was named one of the 40 Most Charming Small Downtowns in America by HGTV—its murals, historic streets, and plans for a larger Halloween celebration highlight the town's unique appeal to nearby visitors.

Officials from the Myrtle Beach Regional Economic Development Corporation and Golf Tourism Solutions announced a partnership to make Myrtle Beach a corporate home for golf-centric businesses in the over $1B domestic golf industry—drawing in equipment manufacturers, maintenance equipment suppliers, apparel brands, tech companies, media platforms and service providers. A recent study showed over three million rounds of golf were played in 2024, which generated a $1.6B impact and employed more than 13,000 people.

Galivants Ferry Sawmill will open a $10 million mill on McCracken Road outside Aynor and hire 18 workers to support businesses hurt by recent mill closures, company officials said.

County leaders and the Myrtle Beach Regional Economic Development Corp noted that the facility is set to supply wood products to local industries—boosting the rural economy.

Horry County Schools will host a job fair today at its Regional Transportation Office along Investors Boulevard from 4 to 6 p.m. to hire nearly 60 bus drivers who must be at least 18 with proof of their highest education and a ten-year driving record—current drivers have been handling extra routes that cause major delays.

Horry County is developing a new Behavioral Services department to support existing mental health programs by coordinating local services — the agency will build partnerships and help first responders use state opioid settlement funds to maintain crucial support.

The department will not provide its own services but will work to clear the way for established programs to continue saving lives.

Myrtle Beach residents gathered at a town hall meeting to question mayoral and city council candidates about crime, over-development, and affordable housing.

Voters heard from five mayoral and ten council candidates as voter registration runs until October 4 with elections set for November 4.

Crews began demolishing part of a former motel on Ocean Boulevard—drivers should expect a road closure as the project continues in Myrtle Beach.

The American Heart Association will host its 44th annual Beach Ride at Lakewood Camping Resort in Myrtle Beach from November 5 to November 9 to raise money for heart disease and stroke, with a 20-mile ride on November 8 and events like silent auction, live music, and campsite activities—riders are expected from across the county.

Gray Media announced that the new weekly show Palmetto Life Weekend will debut on Oct.

4 on WMBF in Myrtle Beach — the program features events, food, travel, and culture from across South Carolina — and will air Saturdays at noon.

The Myrtle Beach Pelicans began a $20 million renovation of their stadium yesterday.

The project will upgrade seating—modernizing facilities to improve fan experience and support the team.

Jostin Florentino, a 20-year-old pitcher for the Myrtle Beach Pelicans, was named a Carolina League All-Star after he threw a historic no-hitter and struck out many batters — he finished with a 1.96 ERA and 67 strikeouts in 59.2 innings.

His standout game with 12 strikeouts in 6 innings shows he is one of the league's best pitchers.

K Camp Concert

7-9 p.m. — House of Blues Myrtle Beach — Tickets range from $32 to over $1,000 — Catch K Camp live and enjoy a night filled with music and excitement.

Myrtle Beach Water Lantern Festival

6:30-10:30 p.m. — Water Lantern Festival, 1011 Crabtree Ln, Myrtle Beach, SC — Tickets on sale now — Celebrate love and dreams as floating lanterns illuminate the water.

Bob Seger Tribute by Hollywood Nights

7-10 p.m. — The Carolina Opry Theater — Tickets available — Experience the iconic sounds of Bob Seger with an authentic tribute band.

Control Freak Trio Performance

6-9 p.m. — Boardwalk Billy's — Free entry — Enjoy a lively evening of music with the Control Freak Trio in a vibrant beachside venue.

Tap That Trivia

6-8 p.m. — Crooked Hammock Brewery — Free entry — Test your knowledge for a chance to win exciting local prizes at this fun trivia night.

Big Chill Music Bingo

6-8 p.m. — Big Chill Island House — Free entry — Enjoy themed music bingo with exciting prizes every Wednesday evening.

Thursday Night Music Bingo

11 PM - 2 AM — 693 Main St, North Myrtle Beach, SC — Win house cash while grooving to great tunes.

Rob Cole Live Performance

7-10 p.m. — Boardwalk Billy’s — Free entry — Enjoy an evening of live music in a vibrant beachside venue.

18th Annual Irish Italian International Festival 2025

10 AM – 4 PM — Main Street Taphouse — Free entry — Experience traditional Irish music and dance with The Byrne Brothers in North Myrtle Beach.

The Drunken Parrot Tiki Bar Solo Show

2-5 p.m. — Drunken Parrot Tiki Bar — Free entry — Enjoy a solo performance by The Renegade Jason Ray Welsh Band in a tropical setting.