Good morning, Myrtle Beach.

City officials said the downtown revitalization project is almost done with Oak and Broadway streets getting new sidewalks, bike lanes — and smoother roads.

Residents shared ideas at public meetings on the master plan that includes a new Arts and Innovation District and a $22 million theatre, with more improvements planned for after August.

Myrtle Beach timeshare club Capital Vacations is facing a lawsuit from former manager Jasmine Ray, who accused the company of racism, wrongful termination and retaliation.

The company issued a statement on July 24 denying the claims—its zero-tolerance policy for discrimination remains firm—while noting that the EEOC dismissed her complaint.

Pedal Pub wants to launch its popular 15-passenger party bikes on the Grand Strand after presenting its proposal to city councils in Myrtle Beach and Conway; the company will return soon with an updated plan.

The tours will offer light exercise and stops at local landmarks — while the firm follows strict alcohol and safety rules to address officials’ concerns.

At 2:15 a.m. Wednesday near Riverside Elementary School on Highway 57, a dark-colored SUV pulled alongside a car, fired shots that caused bullet-hole damage while the driver was unhurt—leaving investigators to determine the shooter's identity.

PETA urged the USDA on July 23 to investigate Myrtle Beach Safari because it claims that Bhagavan 'Doc' Antle has been handling animals without proper licenses and endangering elephant Bubbles and chimpanzee Tara — following his July 8 sentencing for wildlife crimes and allegations that his partner acquired a license to bypass AWA rules.

A wanted man was arrested during a high-risk traffic stop in Surfside Beach on July 24th at 3:35 p.m.—authorities confirmed the arrest following the incident.

On Thursday afternoon, officers responded at 4:35 p.m. to a barricaded subject situation on Saggitarius Drive near the Prestwick Community in Surfside Beach and took the suspect into custody—SWAT teams and ambulances helped secure the scene.

Grand Strand shelters are preparing for extreme heat expected this weekend into early next week — heat indexes may hit the 100s.

Horry County Fire Rescue detailed that 10 new ambulances will soon be assigned to several stations across the county to boost emergency services + officials expect the updated vehicles to enhance response times.

Next year’s ONEflight Myrtle Beach Classic will begin on May 7 and run through May 10 at Dunes Golf and Beach Club—its third year hosting the event—and will feature 120 players after reducing the field by 12.

Coastal Sounds Live Music Event

6-9 p.m. — LandShark Bar & Grill — Free entry — Enjoy live music on the patio in the heart of North Myrtle Beach.

Journey From the Heart Tribute Concert

7:00-8:30 p.m. — The Carolina Opry Theater — Tickets on sale now — Experience the best of Journey and Heart with Nashville’s top tribute performers.

Firework Watch Party

8:30-11 p.m. — Big Chill Island House — Varied drink prices — Experience a tropical evening with live music and stunning fireworks over Barefoot Landing.

Ribbon Cutting Ceremony

Time TBA — Sunset Slush of North Myrtle Beach — Free entry — Celebrate new ownership with refreshments and community camaraderie.

ICONIC Kids Free

7 p.m. — Alabama Theatre — $39.95-$54.95 for adults, 2 kids free — Celebrate summer with the spectacular ICONIC show featuring family-friendly music and breathtaking performances.

Music on Main - Six Piece Suits

Live music performance — Evening — Main Street, North Myrtle Beach — Free entry — Experience the delightful sounds of a live band in downtown North Myrtle Beach.

Ron Rodgers Live Performance

6:30-10:30 p.m. — Murphy's Bar & Grill — Enjoy a night of live music with Ron Rodgers and Four Buck Shotgun.

Brooks Herring Live Performance

6:30 p.m.–12:30 a.m. — Murphy's Bar & Grill — Ticket Info Unavailable — Experience an evening of original songs and diverse music by singer-songwriter Brooks Herring.

Condensed Collection Workshop

3-5:30 p.m. — Board & Brush Creative Studio - North Myrtle Beach — Pre-registration required — Create a unique wood project while enjoying a classic workshop atmosphere.

Classic Journey Tribute Band Concert

7-8:30 p.m. — Alabama Theatre — Tickets required — Experience the ultimate tribute to one of the greatest rock bands in history.

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This stunning 4-bedroom, 5.5-bath raised beach home in the heart of Murrells Inlet is more than just a coastal retreat—it's an investment lifestyle and opportunity. Complete with a private pool, this home is designed for relaxation, entertainment, and income potential.