Good morning, Myrtle Beach.

The Greater Myrtle Beach Area Collaborative launched April 16 at the Marriott Grande Dunes to unite local tourism, business advocacy + community groups under one umbrella for more coordinated planning, with CEO Matt Pivarnik stating the move will align efforts across the Grand Strand.

Farmers in Horry County have seen crop yields drop as severe drought and rising residential development cut into farmland, and local agencies plus a farm alliance are set to offer support programs to help sustain the region’s agricultural heritage.

Local seafood restaurants raised prices after food costs rose 2.3% last year and USDA projects a 3.6% increase this year; rising fuel and weather challenges are pushing up costs for fishermen and suppliers + owners are working to keep prices reasonable for customers.

Carolina Forest High School senior Subee Vongsavanh won the 2026 Cheerwine Festival T-shirt Contest (first SC win) after nearly 10,000 votes.

Her design featuring dogwood trees and honeybees will appear on the official festival t-shirt on Saturday, May 16 in downtown Salisbury.

Star Academy is launching new play-based learning programs this spring and summer at its Grand Strand locations.

Its South location (off Forestbrook Road) will host classes to boost creative growth and social skills.

The South Carolina Department of Environmental Services will launch its Beach Monitoring Program from May to October at local beaches, collecting water samples to test for Enterococci bacteria.

If levels are high, officials will issue swim advisories to keep swimmers 200 feet from the sampling area while other beach activities continue.

City officials said king tides began impacting North Myrtle Beach on Thursday and will continue to affect the shorelines through Monday.

City leaders are upgrading century-old pipes with new stormwater ponds, sewer pump stations, and paved streets near Oak Street and the train depot as part of downtown revitalization.

Future phases will extend work to Mr. Joe White and Ninth Avenues — a theater is set to reopen later this year.

Capt. Jonathan Evans from the Myrtle Beach Fire Department shared safety tips for residents during the switch from spring to summer, advising the use of stone mulch over pine straw and caution with outdoor fires by keeping an extinguishing agent nearby while watching burn bans.

These precautions aim to keep homes safe amid ongoing drought conditions.

Mother Tucker's Pour House Gathering

6-9 p.m. — Mother Tucker's Pour House — Free entry — Enjoy an evening of community vibes at a local favorite bar.

Spring SOS!

2-6 p.m. — Fat Harold's Beach Club — Free entry — Enjoy an afternoon of music and community spirit at a beloved local venue.

Joe and Bro Music Bingo

6-8 p.m. — Crooked Hammock Brewery — Free entry — Enjoy themed music bingo and win exciting prizes like concert tickets and gift cards.

Iconic Live Performance

7-10 p.m. — Alabama Theatre — Ticket prices vary — Experience an unforgettable live show at the iconic Alabama Theatre.

Wed Open Mic Night

10:30 PM – 2:00 AM — 693 Main St, North Myrtle Beach, SC — Free entry — Catch local talent at this long-standing Main Street favorite.

StarTime BeachFest 26

7 PM-1 AM — Crown Reef Beach Resort and Waterpark — Full event ticket required — Enjoy four days of live music and beach vibes at this epic festival in Myrtle Beach.

The Coasters Live at Alabama Theatre

7-10 p.m. — Alabama Theatre — $44.95-$64.95 — Enjoy timeless rock ’n’ roll and doo-wop classics performed by The Coasters, The Drifters, and Frankie Pizarro.

Music and Memories

7-11 p.m. — Greg Rowles Legacy Theatre — Tickets from $146 — Experience an unforgettable evening of music at a highly-rated local venue.

Tai Chi at the Park

9-10 a.m. — McLean Park — Free entry — Engage in a refreshing Tai Chi session in the serene park atmosphere.

Joe and Bro Music Bingo

6-8 p.m. — Crooked Hammock Brewery — Free to play — Enjoy themed music bingo with chances to win concert tickets, bowling passes, and more.