Good morning, Myrtle Beach.

Senior Helpers of Murrells Inlet invites residents to create Valentine’s cards to help ease senior loneliness.

The drive aims to collect 1,000+ cards by Feb. 9 for delivery to seniors in their homes and local facilities.

Surfside Beach Mayor Robert Krouse said the Surf Diner at the Surfside Beach Pier is expected to open in weeks as the diner now holds its occupancy certificate + is hiring staff.

Locals express excitement over the return of a favorite spot near the beach.

Breeze Airways now offers nonstop flights from Myrtle Beach International Airport to Orlando; flights to Manchester will begin on Feb.

6. Orlando service runs on select days (Mondays, Thursdays, Fridays, and Sundays) with fares starting at $69 one-way.

The Olive Shoppe, known for its handcrafted olives, infused olive oils, and aged balsamic vinegars, will open its doors at 911 Third Avenue in downtown Conway on Friday, Feb.

20 — with a grand opening celebration planned for Friday, March 20.

Local musician Jackson Truluck (a Midlands native) and his band will perform a high-energy Southern rock and blues show with covers and original songs on Feb.

7 from 8 to 11:30 p.m. at Dead Dog Saloon in Murrells Inlet as he works to grow his presence along the Grand Strand.

Survivor fans can join a scavenger hunt today at Brookgreen Gardens to search for a hidden immunity idol tied to the show’s 50th season (Brookgreen Gardens Marketing Director Lauren Joseph said the event will be controlled and relaxed) with gates opening at 9:30 a.m.

Tourism in Myrtle Beach fell 3% in 2025, according to new data, and local business owners hope improved traffic plans and new attractions will bring more visitors in 2026.

City leaders plan to add new lights on Ocean Boulevard & increase police patrols during the busy season.

South Carolina Construction Academy, a new charter high school offering hands-on construction training, will open in August at 1900 Mr. Joe White Ave and is now accepting enrollment for grades 9-12.

It will partner with local companies and share facilities with Morning Star Academy (a STEAM-focused K-8 school).

Coastal Carolina University will receive $2.4 million in federal funding secured by Senator Lindsey Graham to upgrade its nursing training at Conway Medical Center.

The funds will boost simulation lab equipment and enhance hands-on training for nursing students.

New SNAP requirements took effect on Feb.

1 and have added pressure on many Horry County households, with families now needing to meet new work rules. United Way coordinators are working one-on-one with residents as those in seasonal hospitality and healthcare face challenges meeting the benchmarks.

The Horry County Council approved an 8-4 vote for a 78-bed mental health hospital on Feb.

3, with construction scheduled to begin in March and finish early 2027 near Highway 707 and McDowell Shortcut Road (including security upgrades and more staff) to boost local care.

Tidelands Health will build a new women and children’s care center on its Carolina Bay Campus by Highway 31 and 707, offering OB/GYN care + pediatric services aligned with MUSC; funded by $5M secured by Senator Lindsey Graham, the center is set to open by late 2028 or early 2029.

Fans can soon buy tickets for the PGA Tour ONEflight Myrtle Beach Classic at the Dunes Golf and Beach Club from May 6-10; sales begin at 9am Monday with various ticket prices, free entry for children 15-and-under, and special offers for military+first responders.

Second Helping - The Original Lynyrd Skynyrd Tribute

7-10 p.m. — Gilmore Entertainment — Tickets required — Experience the legendary Southern rock sounds from the world’s original Lynyrd Skynyrd tribute band.

Rick Cannon Live Performance

1-5 p.m. — LuLu's North Myrtle Beach — Free entry — Experience Americana music from SC's own Rick Cannon as he takes you on a musical journey.

Mind Games Trivia Night

7:00-8:30 p.m. — Main Street Taphouse — Free entry — Test your knowledge with a fun trivia night at the beach's favorite tap and grill.

Rob Cole Live Performance

5-8 p.m. — Boardwalk Billy's — No cover charge — Enjoy an evening of live music with Rob Cole at a popular local venue.

Mind Games Trivia Night

6:30-8 p.m. — Grumpy Monk North Myrtle Beach — Free entry — Challenge your brain with a fun evening of trivia at a local favorite hangout.

Valentine's/Galentine's Hyper Realistic Candle Class

6:00-7:30 p.m. — Cafe de Paris — Ticket includes a drink — Create your own stylish candle while enjoying a festive drink at Cafe de Paris.

Laughter on 23rd Floor

2-3 p.m. — LONG BAY THEATRE — Check website for ticket prices — Enjoy a delightful comedy show for all ages at Long Bay Theatre.

Devin Dove Duo Performance

5-8 p.m. — Boardwalk Billy's — Free entry — Catch the Devin Dove Duo performing live for a delightful evening of music.

Joe and Bro Music Bingo

6-8 p.m. — Crooked Hammock Brewery — Free to play — Enjoy themed music bingo with prizes like concert tickets and gift cards.

The Carolina Opry

7-9 p.m. — The Carolina Opry Theater — Tickets required — Experience a high-energy variety show featuring music, dance, and comedy from top talents.