Good morning, Myrtle Beach.

The Humane Society in North Myrtle Beach trains shelter cats to perform tricks such as high fives to boost their adoption chances.

Trainer Meaghan Pitman uses clicker training + rewards to help shy, overlooked cats become more social and find homes.

À La Heart Grand Strand will launch next year to help local hospitality workers facing emergencies such as car accidents + financial challenges, with local businesses backing the effort.

Steve Carr of the Myrtle Beach Area Hospitality Association said the program aims to raise at least $100K before opening next spring/summer.

A Horry County high schooler will perform in the 2026 Rose Parade in Pasadena (broadcast worldwide on New Year's Day) after earning a spot.

Tonight, many New Year’s Eve events light up the Grand Strand and Pee Dee, with fireworks at 8 p.m. from Myrtle Beach’s 2nd Avenue Pier and Lake Broadway, drone shows starting at 11:59 p.m. (including a casino night fundraiser in Marion) along with food vendors and local gatherings.

The Horry County Solid Waste Authority has proposed expanding the landfill at its Conway facility by filling over 100 acres of wetlands—a plan that could add needed waste capacity while sparking resident concerns, with public hearings available if 20 requests are received by Jan.

19.

Local experts share simple steps to help residents protect their wallets from scams and boost savings for the new year (practical advice that encourages financial security).

Fire officials advised residents to use caution with New Year's fireworks today - warning that dry conditions could start wildfires near local neighborhoods.

South Carolina drivers will receive a new license plate honoring the Revolutionary War when they renew their registration starting Jan.

1. The plate features the Moultrie Flag (referencing Sgt. William Jasper’s flag-raising) and replaces the blue 'While I Breathe, I Hope' design.

Local officials announced new firework restrictions for New Year's Eve celebrations to ensure safety.

Residents planning fireworks displays are advised to review guidelines + comply with local regulations.

Medical officials say flu cases have risen across South Carolina and Myrtle Beach health centers urge residents to get vaccinated & take preventive measures as clinics monitor the spread.

Coastal Carolina played Louisiana Tech on Tuesday in the Independence Bowl and led 14–3 at halftime; quarterback Tad Hudson connected for touchdowns (20 and 16 yards) as the team fielded a more unified roster after last season's setbacks.

CAPM Certification In-Person Training

2-10 p.m. — 1000 2nd Ave S, North Myrtle Beach, SC — From $1,493.12 — Pass your CAPM exam on the first try and kickstart your project management career with expert-led training.

Jukebox Bingo Night

7-9 p.m. — Main Street Taphouse — Free entry — Enjoy an evening of lively Jukebox Bingo with great music and community fun.

Live Music Featuring Peyton Benton

7-9:30 p.m. — Main Street Taphouse — Free entry — Enjoy an unforgettable evening filled with captivating performances by talented indie musician Peyton Benton.

Pick Your Project Workshop

6-9 p.m. — Board & Brush Creative Studio - North Myrtle Beach — Pre-registration required — Create a unique wood sign while enjoying a fun DIY experience with friends or family.

Rick Cannon Music Performance

1-5 p.m. — LuLu's North Myrtle Beach — Free entry — Enjoy Americana music from South Carolina's own Rick Cannon as he takes you from Carolina to California.

SongQuiz at Putter’s Pub

6-8 p.m. — Putter’s Pub — Free entry — Test your music knowledge in a fun trivia challenge on Tuesday nights.

Ultimate Game Show

6-8 p.m. — 810 Entertainment — Free entry — Test your knowledge and compete in the ultimate trivia showdown every Wednesday night.

Tony Rosales Jazz: The Piano

5-9 p.m. — Rapone Original Brick Oven — Call for details — Experience an enchanting evening of jazz piano in a cozy venue.

Make & Take Workshop

4-5 p.m. — Board & Brush Creative Studio — Pre-registration required — Create a unique piece for your home or as a gift in a fun, guided workshop.

Sarga 101 Course

Sarga 101 — Jan 17-20 — Essence Day Spa — Check out this unique barefoot massage workshop exploring therapeutic techniques.