Good morning, Myrtle Beach.

Surfside Beach will hold its Christmas Parade today with a 2 p.m. kick-off.

The line-up starts on Melody Lane + Poplar Drive and festive floats line 16th Avenue South while the town stage sets at Surfside Drive + Ocean Boulevard before a Holiday Market opens in Memorial Park afterward.

Local officials announced road closures in Surfside Beach today ahead of the Christmas Parade (ensuring safe access for attendees).

Residents are advised to use alternate routes during the event.

The inaugural Merry Myrtle Holiday Market debuts this weekend at South Strand Recreation Center in Horry County, offering unique gifts and family fun.

Local vendors will present festive activities that invite community participation.

Raising Cane’s requested a conceptual review for a new 4,570 sqft restaurant + parking and landscaping at 960 Jason Boulevard near Mr. Joe White Avenue and Highway 17 Bypass, with the Community Appearance Board voting on the plan at 1:30 p.m. on Thursday, Dec.

18.

Freddy’s Frozen Custard & Steakburgers has opened a new eatery along Highway 501 in Conway today, offering seating for 52 guests and drive-thru service with hours from 10:30 a.m. to 10 p.m. on weekdays and until 11 p.m. on weekends; a second location along Highway 544 is set to open by month’s end.

Mad Gator Grill is offering festive holiday party eats ahead of Christmas in North Myrtle Beach.

Patrons can visit the restaurant at 4706 Hwy 17 S or call (843) 361-9464 to order lunch or dinner.

Coastal Ready Mix will open a new ready-mix concrete plant on Mount Pisgah Cemetery Road by the end of 2026.

The $4.6 million project will create 19 jobs in Conway & boost the local construction industry.

Ripley's Aquarium of Myrtle Beach is promoting holiday gift tickets that include glass bottom boat tours — featuring penguin encounters — to offer a unique experience for visitors of all ages.

Greg caught up with Tonya Weber at AIM Acupuncture as the center shared how one man found relief after months of chronic pain — local residents can call 843-273-4467 for more information.

On Dec. 10, private chef Mike Macri hosted a self-employed Christmas party at Southern Hops Brewing Company in Murrells Inlet where local professionals enjoyed drinks + appetizers and live music by Angie Harrison to build connections during the holidays.

The Great Christmas Light Show

5:30-9:30 p.m. — North Myrtle Beach Park and Sports Complex — Free entry — Experience a dazzling display of festive lights in a fun family atmosphere.

Mind Games Trivia Night

6:30-8 p.m. — OD Arcade & Lounge — Free entry — Test your knowledge at a lively trivia night by the beach.

Mind Games Trivia at Main Street Taphouse

7-8:30 p.m. — Main Street Taphouse — Free entry — Test your knowledge and enjoy a fun trivia night with friends in North Myrtle Beach.

Ultimate Game Show Night

6-8 p.m. — 810 Entertainment – North Myrtle Beach — Free entry — Challenge your friends in a fun-filled trivia game show experience.

Jukebox Bingo Night

7-9 p.m. — Main Street Taphouse — Free entry — Enjoy an exciting evening of music and bingo with friends at the beach.

The Great Christmas Light Show

5:30-9:30 p.m. — North Myrtle Beach Park and Sports Complex — Free entry — Experience a dazzling display of holiday lights in a festive atmosphere.

Nor'Eastah Live Music Event

7-11 p.m. — Sugrue's Pub & Eatery — Enjoy the tunes of Nor'Eastah as the party kicks off in North Myrtle Beach.

Tai Chi at the Park

9-10 a.m. — McLean Park — Free entry — Recharge your body and calm your mind with a gentle Tai Chi session perfect for beginners.

Jukebox Bingo at Taco Mundo Kitchen y Cantina

5-7 p.m. — Taco Mundo Kitchen y Cantina — Free entry — Spin the hits and win prizes during this fun bingo night with a musical twist.

Mind Games Trivia Night

7:00-8:30 p.m. — Main Street Taphouse — Check for entry details — Test your trivia skills in a friendly beachside competition.