Good morning, Myrtle Beach.

Fred Senter, 91, was surprised with a birthday party Sunday, Oct.

25 at Ocean Drive Pavilion, where friends, family, cake and dancing celebrated the longtime Mullins coach and Hall of Famer. He danced with regulars and received an orange blazer.

Coastal Giving Tuesday will bring nonprofits, donors, businesses and community partners (Horry, Georgetown and Williamsburg counties) together on Tuesday, Dec.

1 to raise funds and awareness, with Waccamaw Community Foundation as presenting sponsor and online giving open 12:00 a.m. to 11:59 p.m. EST.

Santee Cooper and Horry Electric will begin winter peak hours Sunday through March 31, charging rates from 6 to 9 a.m.; Pee Dee Electric's peak hours will be 6 to 8 a.m., and customers can shift high-use appliances or use smart thermostats and water heater timers to cut peak charges.

On Halloween Eve, Conway's City of Halloween drew bigger crowds that left restaurants with two to three hour waits and about 500 names on waitlists, while shops report sales up roughly 15 to 20% from last year as several businesses extended hours to serve extra tourists.

Carolina Country Music Fest will return to the beach June 10-13, 2027 with headliners Jason Aldean, Florida Georgia Line, Cody Johnson, Zach Top, and Jordan Davis performing across the main stages; tickets are on sale now & available online.

Myrtle Beach State Park is highlighting its Civilian Conservation Corps legacy for America 250 by showcasing cabins and shelters the CCC built when the park opened in 1936 after more than 200 men worked on the site, allowing visitors to see the structures and learn about the state park's history.

City and county leaders agreed to a revenue-sharing plan on Oct.

27 to unlock up to $20 million in local incentives once construction is at least 80% complete and $125 million in capital is invested for a proposed man-made surf park near Broadway at the Beach.

Santee Cooper will raise rates for bills issued on or after Feb.

1, 2027 and Feb. 1, 2028, with typical residential bills rising about $6.60 and average rates up 3.3% and 3.1%; demand charges will be based on the average of four peak hours each month (excluding federal holidays).

Horry County Schools is asking residents, parents, teachers, and partners to help co-design its 2027-32 strategic plan by completing a short survey now available on the district website (questions ask about guiding words and priorities).

The plan will go to the school board for approval in April 2027 and will launch districtwide in July 2027.

Lowcountry Marine Mammal Network assessed removal steps after a humpback washed ashore Thursday at North Litchfield Beach near Shorebird Loop and will bring heavy equipment to bury the whale while collecting samples; officials say cause of death could take weeks or months (please keep a safe distance).

A new state law that took effect this week requires restaurants serving imported shrimp to post a menu or entrance notice saying “some items may contain foreign imported shrimp” and to tell customers to ask for more information (restaurants who don't comply may face fines after a short grace period).

Conway and West Florence met Friday, Oct.

30 on CW21's Friday Night Rivals at 7 p.m. (the game also streamed live), and sponsor Benjamin Franklin The Punctual Plumber will award one $5,000 scholarship to a scholar athlete at season's end.