Good morning, Myrtle Beach.

The Socastee and St. James communities have united to support Socastee High School football coach Ben Hampton and his family after his son was diagnosed with leukemia, organizing a fundraising trunk-or-treat event.

The 7th annual Myrtle Beach Jeep Jam attracted hundreds, featuring a Sunrise Beach Crawl, obstacle course, and various vendors, running through Sunday.

The Veterans Café and Grille in Myrtle Beach, initially set to close, will remain open due to a new partnership with the Veterans Welcome Home and Resource Center.

The annual Halloween Costume Ride organized by Pee Dee Bicycle at The Market Common brought families together for a festive biking event with costumes and decorations.

B.J. Kinard discusses fire prevention methods with the Myrtle Beach Fire Department for Fire Safety Month.

One person was critically injured in a pedestrian crash near Surfside Beach, prompting a response from Horry County emergency services.

The Myrtle Beach Police Department, along with the city, is intensifying efforts to target neighborhoods with high crime rates.

Broadway at the Beach to host its annual Halloween Bash featuring a costume contest, live DJ, and festivities, starting at 7:30pm on Saturday.

Myrtle Beach tourism officials are adjusting marketing strategies to maintain the city's status as a leading East Coast destination amidst national trends impacting visitor behavior, with a focus on turning it into a year-round appeal.

Former Coastal Carolina University quarterback Grayson McCall, a three-time Sun Belt Conference player of the year, has decided to retire at 23 due to health concerns following multiple head injuries.

Nick Andolora Live Music Performance

Experience a diverse range of musical covers from the 70s to today performed by Nick Andolora at Boardwalk Billys.

The Formers Live at Captain Archie's

Experience a high-energy show by The Formers, featuring former members of local bands, performing classic hits from Pink Floyd to Johnny Cash.

Tinashe - Match My Freak World Tour at House of Blues Myrtle Beach

Experience Tinashe's electrifying performance during her Match My Freak World Tour at the House of Blues in Myrtle Beach.

Mike McManus Live Acoustic Performance at Goodfellas on 2nd Ave

Experience an evening of acoustic country and rock music performed by Mike McManus at Goodfellas on 2nd Ave.

Experience The South's Grandest Christmas Show

Experience an award-winning holiday production that aims to create a cherished new tradition in Myrtle Beach this festive season.

The Carolina Opry Christmas Special: A Holiday Tradition

Experience the enchanting holiday performances of The Carolina Opry Christmas Special, a beloved family tradition featuring music, comedy, and stunning holiday décor.

Randy Atwood & The Renegades Live Performance

Experience authentic country music with Randy Atwood and The Renegades at Local on the Water.

Rob Cole Live at Boardwalk Billys

Experience an evening of live music with Rob Cole at Boardwalk Billys in North Myrtle Beach.

The South's Grandest Christmas Show at Alabama Theatre

Experience a festive holiday tradition with award-winning performances and seasonal entertainment at the Alabama Theatre in Myrtle Beach.

JT & The Strats Live at Duplin Winery

Experience the smooth sounds of JT as he performs a variety of classics inspired by the R&B legends of the '60s and '70s at Duplin Winery.