Good morning, Myrtle Beach.

LW Marketplace, a new shop in Conway featuring 40 local crafters and small businesses, opens today from 9 a.m. until 4 p.m. and is open every day + offers a wide selection of handmade goods from soaps to cutting boards.

Georgetown County Sheriff's Office is asking for help finding 35-year-old Erik Charles Culclasure who has been missing for over a year after he last received a ticket in June 2024—his family reported he was last seen at his Myrtle Beach address and described him as 5'10" with brown hair, blue eyes, a long beard, and a history of homelessness.

Ripley’s Aquarium of Myrtle Beach will open its new Goldfish Realms exhibit this summer with a Ribbon Cutting on July 16 at 9:00 a.m. — the immersive gallery transforms a simple fishbowl into a glowing underwater journey featuring rare species.

New data released Friday shows that Myrtle Beach saw an 8% drop in average occupancy during the Fourth of July holiday week, with a 22% decrease on July 2 — Tropical Storm Chantal likely affected midweek travel — while July 4 numbers held steady; Visit Myrtle Beach President Stuart Butler remains optimistic that the Grand Strand will continue to draw visitors as summer goes on.

A new aerial truck is now active at Myrtle Beach Fire Department’s Station Four in the Market Common—its 107-foot pierce ladder replaces an outdated 2008 model to boost high-rise rescues and quick responses as the city advances further public safety upgrades.

Myrtle Beach officials said that groundbreaking for the Vietnam Veterans Memorial is expected in September at Warbird Park at The Market Common.

The memorial will include life-sized statues, engravings, plaques and quotes as well as a reflecting pool—construction is set to finish in late spring 2026.

Space Oddity - David Bowie Tribute Experience

7-9 p.m. — The Carolina Opry Theater — Ticket prices vary — Experience a musical journey through the iconic career of David Bowie in a vibrant tribute show.

ICONIC Kids Free

7 p.m. – 9 p.m. — Alabama Theatre — $39.95 to $54.95 for adults; Kids 16 & under FREE — Experience ICONIC with stunning performances and family-friendly music all summer long.

SongQuiz at Putters Pub

6-8 p.m. — Putters Pub — Free entry — Test your music knowledge in a fun quiz atmosphere every Tuesday night.

Chillula

6 p.m. — Captain Archie's — Cost info not provided — Groove to the sounds of funk, hip hop, soul, and R&B.

ICONIC Kids Free

7-9 p.m. — Alabama Theatre — $39.95-$54.95, kids 16 & under free with adult ticket — Experience breathtaking performances and memorable songs for the whole family this summer.

Ron Rodgers Live Performance

6:30-10:30 p.m. — Murphy's Bar & Grill — Cost info not provided — Enjoy live music from Ron Rodgers and Four Buck Shotgun.

The Ultimate Doors Tribute Concert

6:00-7:30 p.m. — House of Blues Myrtle Beach — Ticket prices vary — Experience the music of The Doors like never before with an authentic tribute performance.

Post Yoga Tech Hang - Brunch Edition

10:30 a.m. — Crooked Hammock Brewery — Cost varies — Enjoy brunch while networking with fellow tech enthusiasts in a relaxed atmosphere.

Pick Your Project Workshop

1-4 p.m. — Board & Brush Creative Studio — Pre-registration required — Unleash your creativity by crafting a personalized wood project with guidance and all materials provided.

Triple Crown Softball Tournament

All Day — North Myrtle Beach Park and Sports Complex — Cost info not provided — Compete in a thrilling softball tournament alongside local and regional teams.