Good morning, Myrtle Beach.

Thousands of visitors have come to the Grand Strand for Fourth of July celebrations despite high temperatures.

Officials recommend arriving early to avoid heavy traffic (and to stay hydrated) as fireworks light up the night sky.

Myrtle Beach is preparing for a lively Fourth of July weekend as beach renourishment wraps up today and local businesses report increased holiday demand — drivers can expect extra traffic and crowded waterfronts as celebrations unfold.

Breeze Airways launches a new nonstop route from Myrtle Beach International Airport to Pittsburgh today; the service will offer local travelers a direct option during the busy Fourth of July weekend.

Jimmy Bailey is set to lead Conway High as its new principal starting next school year.

A Coastal Carolina graduate, he plans to foster student dreams (and promote school pride) with his live with joy approach.

Myrtle Beach physician Dr. Jon Pangia launched InstaDoc on July 1, a telehealth platform that combines an AI symptom checker with physician reviews for low-cost consultations starting at $1.

The system uses verified medical sources to ensure accuracy in treatment recommendations.

ICONIC - Kids Free

7-9 p.m. — Alabama Theatre — Tickets from $39.95, kids under 16 free with paid adult — Experience a vibrant musical journey featuring diverse genres and comedy.

Believe National Talent Competition

All day — Myrtle Beach Convention Center — Registration Fee Required — A celebration of dance that embraces individual talent and creativity.

Time Warp Live Show

7:00–8:00 p.m. — Gilmore Entertainment — Tickets from $162 — Experience an unforgettable night with Time Warp at The Carolina Opry Theater.

Music and Memories Concert

7-11 p.m. — Greg Rowles Legacy Theatre — Tickets from $146 — Experience a memorable night filled with music and nostalgia.

ICONIC - Kids Free Show

7-9 p.m. — Alabama Theatre — $39.95-$54.95, kids 16 & under free per paid adult — Experience a vibrant musical journey featuring diverse genres and thrilling comedy.

EagleMania Concert

7-10 p.m. — Gilmore Entertainment — Ticket prices vary — Experience the thrilling music of The Eagles performed live by EagleMania.

Starpower National Championships

July 12-16 — Myrtle Beach Convention Center — Entry fees vary — Experience the excitement of the premier talent competition showcasing performers of all ages and levels.

Firework Watch Party

8-10 p.m. — Big Chill Island House — Rooftop access required — Enjoy live music and a spectacular fireworks show over Barefoot Landing.

Back to the 80s Tribute Show

7:30-8:30 p.m. — Legends in Concert Theater Myrtle Beach — Check venue for pricing — Experience live music tributes to legendary artists like Freddie Mercury and Michael Jackson.

Pick Your Project Workshop

6-9 p.m. — Board & Brush Creative Studio — Pre-registration required — Enjoy a creative paint and sip experience while designing your personalized wood sign.