Good morning, Myrtle Beach.

The Humane Society celebrated its 25-year milestone on July 1 at the shelter with sweet treats and community support.

On July 23 it will hold the Golf Ball Drop—an event for a $1,000 prize—and a Dine to Donate at Putters Pub to further its fundraising efforts.

Family members and local organizations gathered outside River City Cafe on Tuesday, June 30 from 6:30 to 8:30 p.m. to honor Heather Elvis’ 33rd birthday with a free rock painting event — which raised awareness and funds for the CUE Center for Missing Persons.

Ocean Blvd at 1600 North reopened today after a structure fire forced its closure, with crews confirming the road is now clear for traffic.

The Myrtle Beach Fire Department responded and restored safe passage along the route.

Salute From The Shore announced the flyover schedule for its annual 4th of July event; the flyovers will begin at 1 p.m. on July 4 in the Myrtle Beach area + additional details on the flight order will be shared soon.

Horry County is named after Peter Horry (a Revolutionary War figure) and locals stress that the H is silent so it is pronounced oh-ree.

A new exhibit at the Horry County Museum explains how the name came to be and offers tips to help visitors avoid mispronunciation.

Local band The Outliars will perform live at The Quad in Pawleys Island today from 5-8 p.m. The four-piece group plays a mix of 80s and 90s alternative tunes to energize the local music scene.

Jimmy Bailey has been named Conway Highs next principal, replacing Dr. Tanika McKissick, after more than 25 years teaching in the area including 10 years as an assistant principal at Carolina Forest High School.

Jeremy Rich, who has led Socastee High since 2017, began his new role as executive director at Horry County Schools yesterday; officials are now launching the search for a new principal for the 2026-27 school year.

Captain Jonathan Evans of the Myrtle Beach Fire Department advises residents ahead of July 4 that fireworks may be used only on private property from 7:00 a.m. to 10:00 p.m. on July 4 and until 12:30 a.m. on July 5 + he urged parents to maintain water safety.

The state Forestry Commission warned residents to follow firework safety tips and avoid sparking fires during dry conditions ahead of Fourth-of-July festivities.

Officials urge everyone to adhere to the guidelines to help prevent wildfire risks.

Horry County officials have banned fireworks on county beaches ahead of Fourth of July weekend as police and fire officials will increase staffing to manage larger crowds, with violations risking fines or jail time.

Burger King introduces a Fourth of July deal with Whopper Juniors for $2.50 exclusively for rewards members while Betty Crocker reimburses cake mix buyers via a receipt-upload contest; Sonic, Dunkin, Krispy Kreme, and local Stella’s in Conway and Murrells Inlet also offer patriotic treats on Saturday, July 4th.

Pure Prairie League Live

7-11 p.m. — Greg Rowles Legacy Theatre — Tickets available — Experience the legendary country-rock sounds of Pure Prairie League as they celebrate six decades of music.

July 4th Fireworks Cruise

Dinner cruise — Evening — Barefoot Queen Riverboat Cruises — Check for pricing — Enjoy a picturesque dinner on the water followed by fireworks.

ICONIC - Kids Free

7-9 p.m. — Alabama Theatre — Tickets from $39.95, kids under 16 free with paid adult — Experience a vibrant musical journey featuring diverse genres and comedy.

Believe National Talent Competition

All day — Myrtle Beach Convention Center — Registration Fee Required — A celebration of dance that embraces individual talent and creativity.

Time Warp Live Show

7:00–8:00 p.m. — Gilmore Entertainment — Tickets from $162 — Experience an unforgettable night with Time Warp at The Carolina Opry Theater.

Music and Memories Concert

7-11 p.m. — Greg Rowles Legacy Theatre — Tickets from $146 — Experience a memorable night filled with music and nostalgia.

ICONIC - Kids Free Show

7-9 p.m. — Alabama Theatre — $39.95-$54.95, kids 16 & under free per paid adult — Experience a vibrant musical journey featuring diverse genres and thrilling comedy.

EagleMania Concert

7-10 p.m. — Gilmore Entertainment — Ticket prices vary — Experience the thrilling music of The Eagles performed live by EagleMania.

Starpower National Championships

July 12-16 — Myrtle Beach Convention Center — Entry fees vary — Experience the excitement of the premier talent competition showcasing performers of all ages and levels.

Firework Watch Party

8-10 p.m. — Big Chill Island House — Rooftop access required — Enjoy live music and a spectacular fireworks show over Barefoot Landing.