Good morning, Myrtle Beach.

Partnership Grand Strand and the Myrtle Beach Chamber launched Collaborate2031—a countywide effort to boost economic growth and community pride in Horry.

Residents can provide input via online surveys and listening sessions, and a full strategy will be released this fall.

Local business and tourism leaders launched the new Greater Myrtle Beach Collaborative today at the Marriott Myrtle Beach Resort & Spa at Grande Dunes to unite efforts from the Chamber of Commerce & Visit Myrtle Beach along with other local groups.

CEO Matt Pivarnik said the new identity will streamline support for regional prosperity.

Two immersive retail shops are coming soon to Broadway at the Beach.

Alice’s Little Haunted Bookshop will open May 18 + The Cloak and Wand is set to open June 1, each offering unique interactive storytelling that adds to a new wave of arrivals at the complex.

South Coast Beer Project is set to open soon in Carolina Forest, creating about 100 jobs for local residents.

The Myrtle Beach International Film Festival returns for its 21st year at Market Common — 63 films will be screened at Grand 14 Theatre from Tuesday, Apr.

21 at 3:00 p.m. to Saturday, Apr. 25 at 11:00 p.m.

The Long Bay Symphony will perform Mozart Masterpieces with guest conductor Wojciech Milewski on Sunday, Apr.

19 at 4:00 p.m. at MBHS Music and Arts Center (3302 Robert M Grissom Pkwy).

Cirque de Paris debuts at Tanger Outlets with acrobatic acts + bright visuals.

The internationally inspired show begins next week and offers a new entertainment option for Myrtle Beach residents.

North Myrtle Beach began restoring dunes in Cherry Grove on Thursday, Apr.

16 using leftover dredging sand trucked in from a spoils basin + tractors shaped the piles along the dune line as beachgoers enjoyed low tide, and the project is set to finish by the end of May.

A beach sunshade maker says a Myrtle Beach committee overstepped its bounds by rejecting a proposal to test wind shades this summer.

The manufacturer hopes officials will reconsider the decision before the season begins.

Conway native Ken Richardson received the Order of the Palmetto from Gov. Henry McMaster Tuesday, April 14 at the State House in Columbia.

He is the first in his family in Horry County to earn the state’s highest honor.

Myrtle Beach Fire Department welcomed 18 new firefighters on Friday during Recruit Class 39 Graduation; the new team members will help the department respond faster to emergencies in the community.

Myrtle Beach is boosting safety measures along the shoreline this week as temperatures rise and tourist season peaks.

City officials say extra patrols will help manage increased crowds and ensure visitor safety.

Georgetown County's planning commission voted 5-1 on a new wetlands protection ordinance that requires a 50-foot buffer for many developments (35 feet undisturbed plus a 15-foot setback) after a survey showed over 90 percent support for more natural resource protection; the rule now awaits three council readings.

Spring SOS!

2-6 p.m. — Fat Harold's Beach Club — Free entry — Enjoy an afternoon of music and community spirit at a beloved local venue.

Joe and Bro Music Bingo

6-8 p.m. — Crooked Hammock Brewery — Free entry — Enjoy themed music bingo and win exciting prizes like concert tickets and gift cards.

Iconic Live Performance

7-10 p.m. — Alabama Theatre — Ticket prices vary — Experience an unforgettable live show at the iconic Alabama Theatre.

Wed Open Mic Night

10:30 PM – 2:00 AM — 693 Main St, North Myrtle Beach, SC — Free entry — Catch local talent at this long-standing Main Street favorite.

StarTime BeachFest 26

7 PM-1 AM — Crown Reef Beach Resort and Waterpark — Full event ticket required — Enjoy four days of live music and beach vibes at this epic festival in Myrtle Beach.

The Coasters Live at Alabama Theatre

7-10 p.m. — Alabama Theatre — $44.95-$64.95 — Enjoy timeless rock ’n’ roll and doo-wop classics performed by The Coasters, The Drifters, and Frankie Pizarro.

Music and Memories

7-11 p.m. — Greg Rowles Legacy Theatre — Tickets from $146 — Experience an unforgettable evening of music at a highly-rated local venue.

Tai Chi at the Park

9-10 a.m. — McLean Park — Free entry — Engage in a refreshing Tai Chi session in the serene park atmosphere.

Joe and Bro Music Bingo

6-8 p.m. — Crooked Hammock Brewery — Free to play — Enjoy themed music bingo with chances to win concert tickets, bowling passes, and more.

Mind Games Trivia Night

7-8:30 p.m. — Main Street Taphouse — Free entry — Test your knowledge with friends at a beachside trivia night full of fun and friendly competition.