Good morning, Myrtle Beach.

The Newcomers Club of the Grand Strand will host its 2026 Spring Charity Fashion Show on Mar.

25 at 21 Main in North Myrtle Beach from 10:00 a.m. to 2:00 p.m.—guests are invited to dress in polka dots and enjoy lunch, music, dancing, and a raffle.

Today, after years of planning and fundraising, the Grand Strand Humane Society broke ground on a 34,000 sqft facility along Waterside Drive — the new shelter will have exam rooms, surgical suites for neutering, vaccination rooms, and outdoor yards, with construction beginning today and finishing next summer.

New Directions men's shelter passed its annual inspection in November with the Lowcountry Food Bank reporting no deficiencies despite some patrons raising concerns about food safety.

Executive director William Howsare said trained staff and regular dinner service groups help keep the kitchen safe.

Champion Autism Network hosted a sensory-friendly celebration Saturday at a local Myrtle Beach attraction to support individuals with autism and their families.

Organizers designed the event with tailored activities to encourage community participation.

Tourism along the Grand Strand fell 3% last year and officials expect a 3% drop in 2026 as leaders weigh new strategies to bring visitors.

The Myrtle Beach Chamber of Commerce cited bad weather, national unemployment and low gas prices while summer rate adjustments are being considered.

East Carolina beat Coastal Carolina 10-4 in a weather-shortened series finale on Sunday at Springs Brooks Stadium — sealing a 2-1 series win for the Chanticleers.

Coastal Carolina will host No. 15 Wake Forest Tuesday at 6 p.m.

Ultimate Game Show Night

6-8 p.m. — 810 Entertainment — Free entry — Engage in an exciting trivia showdown at the Ultimate Game Show event every Wednesday.

Legendary Happy Hour

4-7 p.m. — Big Chill Island House — Free entry — Experience epic networking with great drinks and free realtor headshot photos.

Hotel California: A Salute to the Eagles

7-8:30 p.m. — Alabama Theatre — $47.95-$64.95 — Experience the Grammy award-winning sounds of the Eagles performed by the longest-running show of its kind.

Echoes of The Street: The Doo Wop Project

7-8:30 p.m. — Alabama Theatre — $44.95 - $64.95 — Experience America's premier doo wop group reimagining classic and contemporary hits in a vibrant live show.

South Carolina Environmental Conference 2026

8:30 a.m. - 5:00 p.m. — Sheraton Myrtle Beach — Registration fees apply — Explore innovative solutions and best practices in environmental protection at this annual event for water and wastewater professionals.

Prospective Student Event at Topgolf

6:45-8:45 p.m. — Topgolf Myrtle Beach — Free entry — Explore your future in health care while enjoying friendly competition and great food.

3rd Shot Drop Concert

6:00 p.m. — Captain Archie's — Free entry — Enjoy a lively mix of Motown, beach, and pop tunes performed by Myrtle Beach's favorite party band.

Mick Thomas Live Comedy Show

7-10 p.m. — Comedy Cabana — Ticket prices vary — Experience a night of hilarity with Irish comedian Mick Thomas as he shares his unique perspective on life.

Mind Games Trivia Night

6:30-8 p.m. — The Grumpy Monk North Myrtle Beach — No cover charge — Test your knowledge with exciting trivia games every Thursday night.

Mick Thomas Comedy Show

7-10 p.m. — Comedy Cabana — Ticket prices vary — Enjoy a night of laughter with the rising star of stand-up comedy, Mick Thomas.